Western Union Money Transfer Rural Olympics at Kila Raipur (Ludhiana) The mandate: Client informed us that they are co-sponsoring the rural Olympics 2007 with Lipton. The main sponsor was “Castrol” which has paid the double amount than Western Union Money Transfer for becoming event’s main sponsor. The task for Hanmer reach was to get maximum branding and word of mouth for Western Union Money Transfer. The client’s formal PR and media mileage was also part of the mandate need. Strategy We met the organizing committee of rural Olympics give them suggestions like first aid medical centre, ambulance facilities, media room and media pick up from city. All will be free of cost but we will do the branding of Western Union Money Transfer and official announcement to be made publicly from time to time that all these facilities are provided by Westren Union Money Transfer. First aid center was set up at main entrance of the stadium, with strategic branding to get maximum exposure Results The first aid medical centre established at the event site was the only place where a formal prize distribution ceremony could be organized. The best part of the event was, when the then Union Sports Minister of India, late film star Sunil Dutt came for the prize distribution all public announcements were stopped and only Western Union Money Transfer got the opportunity to publicize their name again and again. All these activities give us extra local news angles to share with media After the grand success of the event, client was very satisfied and gave us special token prize for delivering a lot more than what they had expected.