In a country as large and diverse as India, reaching audience profile across geographical diversity and regional social mores is extremely difficult. Age old customs, traditional mindsets, and moreover with lack of proper infrastructure, it is always an uphill task for any organization; let alone an agency to set shop and expect profit in a short period of time.
The concept of advertising, brand positioning, and marketing might sound pretty cool in urban markets; but in the rural areas, it is a different ball game altogether. Each and every segment has to be identified and categorised according to local needs. For this operation to succeed, one needs to understand the social demographics or rather the pulse of the people to service them better. Bridging this gap is HANMER Reach, a specialized division of HANMER MSL |
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Our division conducts market surveys by effectively studying the consumer profiles in various rural areas. We identify the target audience - their needs and wants, analyse how effective would be the marketing campaign, what kind of response is likely to be generated, and last but not the least what would be the likely time frame for action and ROI? – From the analysis gathered, we present our Communication Strategy and effectively chart out an ideal Public Relations, Events and Promotions campaign.
Our team is capable and skilled enough to provide logistics and implementation support in the interiors of Rajasthan, Punjab, Haryana, Uttar Pradesh, Jammu & Kashmir, Uttaranchal, Bihar, Madhya Pradesh and Chattisgarh among other states.
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