| MSLGROUP launches Global 'Brand & Talent' Practice |
| London, April 8 2010; |
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| Publicis Groupe’s flagship PR and Events network MSLGroup will today launch its global employee communications offer, the Brand and Talent Practice™, helping companies worldwide ensure they achieve the maximum contribution from their people, by attracting and motivating the right talent and retaining them longer. |
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| The difference with Brand and Talent™ is that the practice covers the entire range of employee communications in a joined-up approach: across media and audiences both internally and externally; across functional lines within the enterprise; and across markets where cultural values and work-life balance often vary drastically. This helps companies attract and engage the right people more effectively at a lower cost; make them more productive; retain them longer; and create ambassadors both during and after their employment. |
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| Led from MSLGroup’s London centre of excellence in employee communications – SAS, Brand and Talent™ is headed by Kevin Keohane, Client Partner at SAS. Keohane, whose book ‘The Talent Journey: The 55-Minute Guide to Employee Communications’ has just been published, summarises the strategic value as eliminating inconsistency, duplication and waste — ultimately generating greater investor confidence and premium valuation. |
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| Said Keohane, “traditional approaches to employee communication aren’t keeping up with the times – today’s successful companies see huge strategic value inherent in a more joined-up approach and are looking for partners like us to guide them.” |
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| Bringing together experts from various backgrounds - including PR, advertising, branding, corporate communications, sustainability, media buying, research and evaluation – from this month Brand & Talent™ offers a ‘hubs + satellites’ network of employee communications specialists in 20 countries. |
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| As multi-national clients increasingly demand local market and audience insight, Brand and Talent™ is able to provide market intelligence, audience insight, media buying, production and implementation in 104 countries via Publicis Groupe fully-owned agencies. |
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| Brand & Talent™ already counts among its client list the likes of AXA, Barclays Capital, BP, Coca-Cola, EADS, Ernst & Young, GDF Suez, GlaxoSmithKline, KPMG, Renault and Sainsbury’s. |
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About MSLGroup
MSLGroup is one of the world’s top five PR and events networks, offering the best in public relations, digital, social media, real-time communications, corporate and events communication. Operating in wholly owned and affiliate offices in more than 80 countries spanning the Americas, EMEA and Asia, MSLGROUP supports many of the world’s leading companies with best-in-class employee communication strategies. Some of our recent and current clients in the ‘people’ space include AXA, Barclays, Bayer, Citi, EADS, Ernst & Young, GDF Suez, Pfizer, Philips, Renault, Sara Lee and Siemens. MSLGROUP is part of Publicis Groupe [Euronext Paris: FR0000130577], the world's third largest communications group, with activities spanning 104 countries and 43,000 professionals. |
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About SAS
SAS has been helping organisations get more from their employee communications for 20 years and is now the global ‘centre of excellence’ hub for the MSLGROUP Brand and Talent™ practice. Some of the world’s leading organisations turn to us to make sure that what they say and do before, during and after the talent acquisition process ensures they get the greatest possible contribution from their people. Clients include BP, BT, The Coca-Cola Company, GlaxoSmithKline, KPMG, Syngenta, and others. |
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