| HANMER MSL chosen by Nike Inc, Life Insurance Corporation of India, HCL Infosystems, United Technologies Corporations and Fortis Healthcare for Strategic Communication Consultancy |
| Mumbai, September 24 2010; |
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| HANMER MSL India, part of MSLGroup, one of the world’s top three PR and events communications firms, today announced five new clients including, NIKE Inc, Life Insurance Corporation of India (LIC), HCL Infosystems, United Technologies Corporations (UTC) and Fortis Healthcare reinforcing its growth and strength as one of India’s top specialty communications agency brands, delivering insights-driven and holistic communication solutions. |
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| HANMER MSL will work with each of these clients to provide superior counsel and campaign management and strategic capabilities in the areas of corporate reputation, corporate responsibility, crisis and issues management, brand marketing and digital. HANMER MSL will draw on expertise and capabilities within MSLGroup and will work with these national and multi-national companies to help expand their reach within India through HANMER MSL’s extensive India Network of nine large offices in eight key cities, and an additional 32 network agencies. |
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| Spread across a variety of specialty communications, the new business wins also reiterate HANMER MSL’s strong expertise and growing presence within B2B, Consumer, Finance, Healthcare and Technology. |
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| In the consumer space, the agency has been successfully using experience, insights and analytics to engage with consumers in real time to manage reputation, harness creativity and create powerful movements between people and brands both online and offline. In the past six months alone, HANMER MSL has dramatically expanded both its team and client base in several specialty communications areas and will also be supporting Nike India in optimizing their social media presence along with strategic brand communication consultancy. |
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| HANMER MSL has always had a strong presence in the financial communication space and will be partnering with LIC (Life Insurance Corporation of India) to provide strategic financial communication consultancy, media relations and crisis communications. In order to align itself with unprecedented growth within the IT sector HANMER MSL will be collaborating with HCL Infosystems, one of India’s premier hardware, services and ICT systems integration company to create communication platforms to engage consumers in real time to manage reputation. |
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| Fortis Healthcare, one of the leading chains of Hospitals will partner with HANMER MSL to build a strong brand reputation for all their hospitals across the country by creating strong, strategic communication platforms. Most recently, HANMER MSL was awarded the ‘Stevie Distinguished Honoree’ medal in the ‘Communications or PR Campaign of the Year- Marketing and Consumer Services’ category, by the International Business Awards 2010 for its work with LifeCell which further demonstrates its excellence in healthcare communications and brand building. |
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| United Technologies Corporation (UTC) in India identified the Publicis Groupe, of which MSLGroup is a part of, as its key growth driver on the basis of its reputation as a truly global network. UTC will partner with Leo Burnett, HANMER MSL and Starcomm all part of the Publicis Groupe,the third largest communication group in the world, to drive its communications campaign. The three agencies will work together closely to outline a strategic communication roadmap for the national growth and development of UTC in India,showcasing a truly integrated approach encompassing all facets of communication under one banner. |
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| Commenting on the new client wins, Jaideep Shergill, Chief Executive Officer, HANMER MSL said, “As HANMER MSL continues on its growth path, we as an agency are always focused on enhancing and improving our capabilities, providing our clients with a constantly broader range of knowledge and expertise. As part of this commitment, we are thrilled to be working together with companies that are considered to be some of the industry’s most respected and successful professionals.” |
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