| HANMER MSL wins big at the Big Bang Awards!
Agency wins Gold, Silver and two Bronze |
| Mumbai, June 9, 2011 |
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| HANMER MSL, part of MSLGROUP and one of India’s leading communications agencies, walked away with four awards at this year’s prestigious Big Bang Awards, including Gold for Star Plus in the ‘Entertainment Communication Programme’ category, Silver for Au Bon Pain in the ‘Social Media Campaign’ category and two Bronze for Bonjour India & DSC Jaipur Literature Festival in the ‘Brand/Product/Service Campaign’ category. |
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| The Bangalore based Advertising Club’s Big Bang Awards was established over 20 years ago and is regarded as the awards for excellence in communication and media in India. The second biggest industry awards in the region, the recognition programme brings together agencies across the country to award the most creative campaigns. |
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| Commenting on the awards, Jaideep Shergill, CEO, HANMER MSL said, “Congratulations to HANMER MSL for notching up an impressive Gold, Silver and two Bronze Awards at one of the industry’s most revered recognition programmes. Our four Big Bang Awards are recognition of the agency’s creativity and best-in-class communications expertise. I am truly proud of this achievement and look forward to more award winning work from HANMER MSL, helping our clients effectively engage with their audience.” |
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Further information on the winning campaigns:
Star Plus, Gold, Entertainment Communication
HANMER MSL’s brief for Star Plus was to strategise and execute a PR re-branding campaign for the channel. The agency honed in on "Rishta Wahi, Soch Nayi" (old relationship, fresh perspective) to reflect Star Plus as a role model that has impacted society and influences trends during its 10 year history as a 100% Hindi GEC. This integrated campaign engaged a consumer audience and associated stakeholders, and its impact permeated to the core of its content and programming.
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Au Bon Pain, Silver, Social Media
The fast food market in India is highly competitive and the challenge was to help establish Au Bon Pain in India and ensure its experience in Bangalore would pave the way for further expansion. HANMER MSL created a unique Social Media campaign for Au Bon Pain, one of America’s leading and highly successful fast food chains renowned for its unique model of “build-it yourself” range and assortment of breakfast and lunches. By engaging the consumers with activities, campaigns and off-beat offers and inviting people to narrate their experience, the FB page became a brand story-telling site for Au Bon Pain in India, creating a successful platform for further outlets.
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Bonjour India, Bronze, Brand/Product/Service
For Bonjour, HANMER MSL was tasked with the challenge of changing perceptions of France as a country with a rich heritage, but little ambition in new industries and technologies or initiatives to collaborate with India. The HANMER MSL team created events during festival ‘Bonjour India’ (Dec’09 to Feb’10) on diverse subjects such as education, literature, performing arts, visual arts, science & technology reached out to an equally diverse audience across the country. The festival made the right impact by bonding people across the borders and provided the much needed boost for a healthy cultural and economic relationship between the two countries.
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DSC Jaipur Literature Festival, Bronze, Brand/Product/Service
The DSC Jaipur Literature Festival, now in its fifth year in India is one of its kind. In 2010, the challenge was to increase participation to align the event with other international literature festivals, and at the same time foster participation across all levels of society to challenge perceptions of the festival as elitist.The HANMER MSL’s team helped create anticipation and excitement before, during and after the event through creative, engaging tactics, leading Tina Brown of the New Yorker, Vanity Fair and The Daily Beast to proclaim it as ‘The Greatest literary Show on Earth.’
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